Overland Coffee & General Store is a neighborhood gathering place for dreamers, creators and explorers from all walks of life. Fueled by inspiration from the family coffee farms of Latin America, the vision was to build a comfortable and relaxed refuge where the nostalgia of a small-town general store merges with the style and charm of a modern popular coffee spot.
I was brought on to work with Illustrator Zachary Kiernan to develop a full brand guide and several mocks to bring Overland’s vision to life.
Client: Overland Coffee & General
Project Date: 2019
Category
Art Direction · Branding · Design · Logo Design · Illustration
I created Hillcraft Co in the Fall of 2016 after a frustrating trip down the candle aisle of TJ Maxx, wondering why there were no candles that actually smelled like the outdoors. With a heavy focus on small-batch, eco-friendly products, Hillcraft Co reminds us of nights sleeping under the stars, the smell of a freshly chopped Christmas tree, the wind sweeping through a valley meadow, or whatever other setting your spirit creates. Our fragrances let you travel to new places, re-explore past adventures and share that gift with others. And with a portion of every sale donated to the National Park Service, you can invest in your next walk with nature.
Branding, Creative Direction, Copy & Packaging Design:
Christian Green
Project Date: 2020
Category
Packaging Design · Art Direction · Branding · Design · Logo Design · Illustration
GRANJAS COFFEE starts with traveling to find the absolute best coffees. This plays out across different countries, continents, and terrains. Maintaining high standards for how coffees score and taste, the coffees land at the HQ and is roasted and cupped to make minute adjustments to the roast profiles until they make the coffees shine. Centered around the small coffee farmer, it’s Granjas Coffee’s mission to provide fair-trade and sustainable coffee to the public.
I was asked to design their packaging for the upcoming launch.
Whether you’re a current pet owner or looking for a new best friend, Fido can help by connecting you with the best resources available. We provide you with access to your city’s best animal shelters, dog walkers, pet sitters, groomers and others who love pets in thousands of cities.
I was asked to develop a visual identity, wireframes and initial design for the app.
Client: Fido App
Branding, Art Direction, Copy & UI Design:
Christian Green
Project Date: 2021
Category
UI Design · Art Direction · Branding · Design · Logo Design · Illustration
While working for production company Five Eyed Films, we were commissioned to create a 5 minute video documenting 24 hours in the life of New York City from 5am to 5am. We spent a month backpacking around the city to find candid moments, as well as hiring actors to portray certain events that were crucial to the story we were trying to tell.
Client: Massada Eyewear
Project Date: 2014
Category
Art Direction · Storyboarding · Cinematography · Video
By challenging the traditional martech look & feel, Epsilon is able to visually differentiate itself from the industry. If Epsilon’s products and capabilities are different from the rest, shouldn’t their identity be too?
Client: Epsilon
Project Date: 2022
Category
UI Design · Art Direction · Branding · Design · Copywriting · Logo Design · Illustration
Camping World needed a creative elevation heading into 2023. The main challenge was finding a way to keep its legacy intact while also giving the brand a fresh look & feel to reach a new generation.
Client: Camping World
Project Date: 2022
Category: UI Design · Creative Direction · Branding · Design · Copywriting · Logo Design · Illustration
Epsilon has a reputation for producing disruptive and through provoking direct mail pieces. Working with a copywriter, it was our job to execute these direct mail pieces from conception and sourcing to design and production.
Client: Epsilon
Project Date: 2018-2019
Category
Art Direction · Packaging · Campaign · Logo Design · Graphic Design · Direct Mail
Epsilon is human-focused, fluid and constantly learning and updating with each interaction—getting to the truth about each person, in real time, over their lifetime. The goal is to help brands build a unified customer identity unlike any other, based on the industry’s most accurate, persistent and secure data.
As an Art Director, I sought to find a way to tell that human-focused story through video. It was my job to storyboard, source footage, design graphic elements, and hand the final package over to production.
Client: Epsilon
Project Date: 2018-2019
Category
Art Direction · Video · Design · Storyboard · Graphic Design
Video design: Christian Green
Animation: Marc Sloboda
Video design: Christian Green
Animation: Marc Sloboda
Video design: Christian Green
Animation: Marc Sloboda
Epsilon is human-focused, fluid and constantly learning and updating with each interaction—getting to the truth about each person, in real time, over their lifetime. The goal is to help brands build a unified customer identity unlike any other, based on the industry’s most accurate, persistent and secure data.
These are various print projects from Epsilon ranging from print ads to holiday party posters.
Client: Epsilon
Project Date: 2018-2019
Category
Art Direction · Print · Design · Graphic Design · Layout
